The marketer's way to searching in Google

Each search you put into Google can produce varied results. Even by changing the keywords around can have a slight affect to what you’re shown in your searches. If you are looking for something that is more generic changing keywords around and adding additional terminators such as ‘UK’ can be a good way to get a vast range of results. However, if you’re looking for something more specific you may want to start adding these shortcuts.

• allintitle - This is a great way of finding wesbites that talk about a certain subject that you are interested in; "allintitle:beauty" will give you all the websites that talk about beauty.
• allinanchor - This is a good way of searching for a link or anchor text; "allinanchor:beauty discount" will give you all the websites that are linking to a beauty discount 
• inurl - Will help you find sites that have your desired search term in their URL; "inurl:beauty" will show all the websites that has the word beauty in their URL.
• allintext - This is a shortcut that will help you to find articles that feature the keyword or phrase you are searching for; "allintext:beauty discount"

These are a few others I have come across that I have found to be quite useful:

•  “Site:”  - Typing this before you add the URL along with your keywords will only show you results from the site. For example “site:http://www.bbc.co.uk teachers" will show you all the articles and landing pages the BBC have concerning teachers.
• “ Info:” – This is used when you want to find an about page for a website. If you type “info: http://www.knomobags.com” you should see an about page. What is also interesting is that Google will then show you other results that you might want to find out, such as the web pages that link to the homepage, landing pages that are similar to the site you have searched and so on:

• “ Related:”- One of the best shortcuts that I use. When  I see a site that I like the look of and talks about the products/services that I am interested in I would like to find out how many sites offer the same sort of service and then compare how valuable a link would be from each one. It is a good way of finding out how big a campaign will be, how much effort will be required and estimating the time frame the campaign will take to complete. It is also a great way of finding out what information and how much information can be found on a certain subject, enabling you to determine if you can add something unique or that it would be a task that wouldn't provide any benefits. For instance type in "related:http://www.bbc.co.uk" and your results will come back with the Telegraph, Independent and ITV, among others.
• "Cache" - putting this in front of your search will show you what the page looked like in a previous version. "cache:http://www.littlemisschatterbox.co.uk" will show you a snapshot of the page as it appeared the last time it was updated. 
• "Filetype" - this will help you find any white papers any website has published. If you know a case study was published and it was in PDF form you can use this shortcut to easily obtain the document. Here's an example: case study filetype:pdf - to narrow your search I would add the case study name or subject area before 'case study'.